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An evaluation of marketing communication strategies: the case study of stationery and printing

Bitegeko, Arnold Alfred

An evaluation of marketing communication strategies: the case study of stationery and printing - Dar es Salaam: University of Dar es Salaam, 2012. - xi,105p.: ill.; 30cm.

Includes bibliographical references
Thesis: MBA (Markating)- University of Dar es Salaam

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LC Class. No.: THS EAF HD9838.T34B57

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