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The effectiveness of customer retention in commercial banks in Tanzania: the case of CRDB Bank PLC, Barclays and NMB bank

Nkini, Upendo

The effectiveness of customer retention in commercial banks in Tanzania: the case of CRDB Bank PLC, Barclays and NMB bank - Dar es Salaam: University of Dar es Salaam, 2012. - ix,118p.: ill.; 30cm.

Includes bibliographical references
Thesis: MA (Development Studies) - University of Dar es Salaam

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LC Class. No.: THS EAF HG1616.C87T34N534

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