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Evaluation of promotional strategies for marketing tourism in Tanzania: a case study of tour operators in Dar es Salaam and Arusha

Mosha, Peter H

Evaluation of promotional strategies for marketing tourism in Tanzania: a case study of tour operators in Dar es Salaam and Arusha - Dar es Salaam: University of Dar es Salaam, 2006 - xiii,77p.: ill.; 30cm.

Includes bibliographical references
Thesis: MBA (Marketing) - University of Dar es Salaam

Subjects--Topical Terms:
Tourist trade
Tour guides (Persons)
Dar es Salaam
Arusha
Tanzania

LC Class. No.: THS EAF G155.T34M67

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