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Using research in public relations: applications to program management.

Broom, Glen M.

Using research in public relations: applications to program management. - London: Prantice- Hall, 2002. - xviii,414p.: ill; 23.5cm.

Include bibliographical references and indexes.

ISBN: 0-13-939166-5

Subjects--Corporate Names:
Research
Public relations
Methodology

LC Class. No.: SJMC HD59.B758

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