Mass communications research methods: a step-by-step approach.

Hsia, H.J.

Mass communications research methods: a step-by-step approach. - Hillsdale, New Jersey: Lawrence Erlbaum Associates Inc, 1988. - xiii,629p.: ill; 23.5cm.

Include bibliographical references and index

9781138959521


Mass communication
Research methods
Mass media research
Methodology

SJMC P91.H75
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