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Marketing strategy : the thinking involved

Hill, Mark E

Marketing strategy : the thinking involved - Los angels : Sage, 2013 - xxiv,333p. : ill. ; 26cm.

Includes bibliographical reference and index

ISBN: 978 1 4129 9730 1

Subjects--Topical Terms:
Marketing--Management
Strategic planning

LC Class. No.: HF5415.13.H546 2013

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