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The Impact of product innovation on customer growth in Tanzania: the case of KCB bank Tanzania card products

Kondo, Dora

The Impact of product innovation on customer growth in Tanzania: the case of KCB bank Tanzania card products - Dar es Salaam: University of Dar es Salaam, 2010 - xv,88p.: ill.; 30cm.

Includes bibliographical references and index
Thesis: MBA. ( Human Resource Management ) - University of Dar es Salaam

Subjects--Topical Terms:
Customer services
New products
KCB bank
Tanzania

LC Class. No.: THS EAF HG1616.C87T34K66

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