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Market-Led strategic change : a guide to tansforming the process of going to market

Piercy, Nigel F.

Market-Led strategic change : a guide to tansforming the process of going to market - 4th ed. - Oxford : Elsevier, 2009 - xix,551p. : ill. ; 23cm.

Includes index

ISBN: 978-1-85617-504-3

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415.13.P542

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