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Investigation of product knowledge and social factors influencing the choice of textile products in Tanzania : the case study of selected markets in Tanzania

Graceana Kisenga

Investigation of product knowledge and social factors influencing the choice of textile products in Tanzania : the case study of selected markets in Tanzania - Dar es Salaam University of Dar es Salaam, 2010. - x,55p. : ill. ;30cm.

Includes bibliographical referencesThesis: MBA (Marketing)-University of Dar es Salaam

Subjects--Topical Terms:
Consumer behaviour Product knowledge
Marketing
Textile products
Textile industry
Tanzania

LC Class. No.: THS EAF HF5415.33.T34K371

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