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A comparative analysis of marketing strategies used by make and female entrepreneurs in Tanzania : a case of small and medium enterprises in Dar es Salaam

Gassaya, Manga

A comparative analysis of marketing strategies used by make and female entrepreneurs in Tanzania : a case of small and medium enterprises in Dar es Salaam - Dar es Salaam : University of Dar es Salaam, 2009. - xv,85p. : ill. ; 30cm.

Includes bibliographical references

Subjects--Topical Terms:
Entrepreneurs
Businessmen
Marketing
Women-owned business enterprises
Small business
Small and medium enterprises
Tanzania

LC Class. No.: THS EAF HG1710.T34G66

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