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The influence of relationship marketing strategies on market performance of commercial banks in Tanzania

Liberia Peter

The influence of relationship marketing strategies on market performance of commercial banks in Tanzania - Dar es Salaam; University of Dar es Salaam, 2016. - xi, 54p. ; ill. : 30cm.

Includes bibliographical references
Thesis: MIB -University of Dar es Salaam

Subjects--Topical Terms:
Banks and banking
Customer relations
Customer services
Tanzania

LC Class. No.: THS EAF HG1616.C87T34P47

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