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Essentials of services marketing.

Lovelock, Christopher.

Essentials of services marketing. - Singapore: Pearson Education South Asia Pte ltd, 2009. - xxxii,567p.: ill; 27.5cm.

Include bibliographical references and index

ISBN: 9789810679958

Subjects--Corporate Names:
Marketing

LC Class. No.: SJMC HD9980.5.W567

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