Normal view MARC view ISBD view

Strategic brand management : building, measure, and managing brabd equity

Kelvin Lane Keller

Strategic brand management : building, measure, and managing brabd equity - 3rd ed. - Tokyo : Pearson Education International , 2008. - xxi,692p. : ill. ; 27cm.

Includes index

ISBN: 0-13-233622-7

Subjects--Topical Terms:
Brand name products - Management

LC Class. No.: HD69.B7.K45 2008

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)