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The effectiveness of marketing strategies in the internationalization of small and medium entrepreneurs (SMEs) in Tanzania: a case study of Dar es Salaam city, Tanzania

Msuya, John Mathias

The effectiveness of marketing strategies in the internationalization of small and medium entrepreneurs (SMEs) in Tanzania: a case study of Dar es Salaam city, Tanzania - Dar es Salaam: University of Dar es Salaam, 2015 - xii,82p.: ill.; 30cm.

Includes bibliographical references
Thesis: MIB - University of Dar es Es Salaam

Subjects--Topical Terms:
Small business
Globalization
Marketing
International business enterprises
Dar es Salaam City
Tanzania

LC Class. No.: THS EAF HD2346.T34M7338

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