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The influence and applicability of IT on marketing of banking services in Tanzania

Magashi, Gerald

The influence and applicability of IT on marketing of banking services in Tanzania - Dar es Salaam : University of Dar es Salaam ,2013 - xiii,96p. . : ill. , ; 30cm

Includes bibliographical references

Subjects--Topical Terms:
Banks and banking
Bank marketing
Information technology
Tanzania

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