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The effects of country of origin on purchase decision of smartphones in Tanzania

Ndyamukama, Osmundi

The effects of country of origin on purchase decision of smartphones in Tanzania - Dar es Salaam: University of Dar es Salaam, 2014 - xii,72p.: ill.; 30cm.

Includes bibliographical references
Thesis: MIB - University of Dar es Es Salaam

Subjects--Topical Terms:
Consumer behavior
Smartphones
Tanzania

LC Class. No.: THS EAF HF5415.33.T34N359

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