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Introduction to advertising and promotion : an integranted marketing communication perspective

Belch, George E.

Introduction to advertising and promotion : an integranted marketing communication perspective - 2nd.ed - Boston: Irwin Publications, 1993 - xxxii836P.: ill.; 28cm

Includes bibliographical references and index

ISBN: 0-256-10516-2

Subjects--Topical Terms:
Advertising
Sales Promotion
Communication in marketing
Boston

LC Class. No.: SJMC HF5823.B387

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