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Services marketing

Lovelock, Christopher H.

Services marketing - 3rd ed.- - London: Prentice Hall, 1996 - xii,660p.: ill.; 23cm.

Includes bibliographical references and index

ISBN: 0-13-461377-5

Subjects--Topical Terms:
Professions
Marketing
Service industries

LC Class. No.: FCM HF5415.122.L68

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