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The role of social media in improving customer relations: a case study of Vodacom (T) and tigo (T) facebook wall pages

Mbuya, Abraham Lazaro

The role of social media in improving customer relations: a case study of Vodacom (T) and tigo (T) facebook wall pages - Dar es Salaam: University of Dar es Salaam, 2015 - xii,83p.: ill.; 30cm.

Includes bibliographical and references
Thesis: MA ( Mass communication) - University of Dar es salaam

Subjects--Topical Terms:
Social Media
Internet marketing
Customer relations
Vodacom (T), Tigo (T)

LC Class. No.: THS EAF HM742.M3258

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