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Exploring marketing research

Zikmund, William G.

Exploring marketing research - 9th ed. - Australia : Thomson South-Western, 2007 - xv, 693p. : ill. ; 27cm.

Includes bibliographical references and index

ISBN: 9780324539028

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2.Z54

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