United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike
United we brand : how to create a cohesive brand that's seen, heard, and remembered - Boston : Harvard Business School Press, 2003. - xvii,165p. : ill. ; 24cm.
Includes bibliographical references and index
1-57851-798-2
000000602581
Brand name products
New products Management
HD69.B7M67
United we brand : how to create a cohesive brand that's seen, heard, and remembered - Boston : Harvard Business School Press, 2003. - xvii,165p. : ill. ; 24cm.
Includes bibliographical references and index
1-57851-798-2
000000602581
Brand name products
New products Management
HD69.B7M67