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Factors that influence the purchase of branded goods : the case of purchase of mobile phones in the Tanzania market

Masenga Anne

Factors that influence the purchase of branded goods : the case of purchase of mobile phones in the Tanzania market - Dar es salaam : University of Dar es Salaam, 2006 - xi,83p. : ill. ; 30cm

Subjects--Topical Terms:
Mobile phone industry
Purchasing, Tanzania

LC Class. No.: THS EAF HF5686.T35M37

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