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Principles of marketing

Philip Kotler

Principles of marketing - 5th European ed - Harlow Prentice Hall 2008 - xxxv,1020p. :ill. ;27cm.

ncludes bibliographical references and index

ISBN: 978-0-273-71156-8

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.K6314 2008

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