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Influence of television advertisements on customers' awareness of products in Tanzania

Masubo, Reuben Masubo

Influence of television advertisements on customers' awareness of products in Tanzania - Dar es Salaam: University of Dar es Salaam, 2010 - xi,81p.: ill.; 30cm.

Includes bibliographical references
Thesis: MBA (Marketing)-University of Dar es Salaam

Subjects--Topical Terms:
Television advertisements
Customers' awareness
Tanzania

LC Class. No.: THS EAF HF6146.T42T34M37

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