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The role of advertising on consumer buting decision in Tanzania : the case of coca-cola kwanza limited

Manyama, Salome S.

The role of advertising on consumer buting decision in Tanzania : the case of coca-cola kwanza limited - Dar es Salaam : University of Dar es Salaam, 2007 - xiv.162p. : ill. ; 30cm.

Includes bibliographical references
Thesis MBA. (Marketing) - University of Dar es Salaam

Subjects--Topical Terms:
Advertising,
Consumer behavior,
Decision making consumer,
Coca Cola Kwanza Limited,
Tanzania

LC Class. No.: THS EAF HF 5415.33.T34M36

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