Factors affecting consumer's buying behavour towards imported and local produced beers : a case study of Dar es Salaam city

Mwambange, Mwakiselu

Factors affecting consumer's buying behavour towards imported and local produced beers : a case study of Dar es Salaam city - Dar es Salaam : University of Dar es Salaam , 2013 - x,65p. : ill. ; 30cm.

Includes bibliographical references
Thesis: MIB - University of Dar es Salaam



Consumer behaviour
Beer
Dar es Salaam City
Tanzania
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