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An exploration of marketing entry strategies of SMEs in Tanzania : a case of Dar es Salaam

Nyaulingo, Felix Thomas

An exploration of marketing entry strategies of SMEs in Tanzania : a case of Dar es Salaam - Dar es Salaam : University of Dar es Salaam , 2012 - xiv,95p. : ill. ; 30cm.

Includes bibliographical references
Thesis: MIB - University of Dar es Salaam

Subjects--Topical Terms:
Small business
Marketing
Dar es Salaam
Tanzania

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