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Marketing in travel and tourism

Victor T. C. Middleton

Marketing in travel and tourism - 4th ed. - Amsterdam ; Butterworth-Heinemann, 2009. - xxv,502p. : ill. ; 27cm.

Includes bibliographical references and index

ISBN: 9780750686938

Subjects--Topical Terms:
Tourism Marketing

LC Class. No.: G155.A1 M475

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