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Salient attributes affecting use of digital marketing in the Tanzanian banking industry : the case of CRDB Bank

Onyari, Daisile Michael

Salient attributes affecting use of digital marketing in the Tanzanian banking industry : the case of CRDB Bank - Dar es Salaam : University of Dar es Salaam , 2013 - xiii,86p. : ill. ; 30cm.

Includes bibliographical references
Thesis: MBA-University of Dar es Salaam

Subjects--Topical Terms:
Bank marketing
Banking industry
Banks and Banking
Cooperative
CRDB bank
Tanzania

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