Strategic management in the media: theory to practice
Kung, Lucy.
Strategic management in the media: theory to practice - Los Angeles: SAGE, 2008. - 248p.: ill; 24.5cm
Include bibliographical references and index
9781412903134
Media
SJMC P96.M34K86
Strategic management in the media: theory to practice - Los Angeles: SAGE, 2008. - 248p.: ill; 24.5cm
Include bibliographical references and index
9781412903134
Media
SJMC P96.M34K86