Factors affecting service quality in the Insurance Industry: a case of Insurance Firms in Nairobi,Kenya
Nderitu, George Kenneth Gichuki
Factors affecting service quality in the Insurance Industry: a case of Insurance Firms in Nairobi,Kenya - Dar es Salaam: University of Dar es Salaam, 2005 - xii,128p.: ill.; 30cm.
Includes bibliographical references
Thesis: MBA(Marketing)-University of Dar es Salaam
Service quality
Insurance quality
Nairobi
THS HG8075.K4N33
Factors affecting service quality in the Insurance Industry: a case of Insurance Firms in Nairobi,Kenya - Dar es Salaam: University of Dar es Salaam, 2005 - xii,128p.: ill.; 30cm.
Includes bibliographical references
Thesis: MBA(Marketing)-University of Dar es Salaam
Service quality
Insurance quality
Nairobi
THS HG8075.K4N33