Factors affecting service quality in the Insurance Industry: a case of Insurance Firms in Nairobi,Kenya

Nderitu, George Kenneth Gichuki

Factors affecting service quality in the Insurance Industry: a case of Insurance Firms in Nairobi,Kenya - Dar es Salaam: University of Dar es Salaam, 2005 - xii,128p.: ill.; 30cm.

Includes bibliographical references
Thesis: MBA(Marketing)-University of Dar es Salaam


Service quality
Insurance quality
Nairobi

THS HG8075.K4N33
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