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The online social media consumer behaviour : a case of Garment Retailling in Dar es salaam Tanzania

Mnenke, Jmillah Shaaban

The online social media consumer behaviour : a case of Garment Retailling in Dar es salaam Tanzania - Dar es Salaam: University of Dar es Salaam, 2015. - xi,89p. : ill. ; 30cm.

Includes bibliographical and references
Thesis: MBA - University of Dar es Salaam

Subjects--Topical Terms:
Internet marketing
Consumer behavior,
Garment retailling,
Dar es Salaam region, Tanzania

LC Class. No.: THS EAF HF5415.1265.T34M63

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