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The effect of mobile banking usage on customer attraction and retention in the commercial banks of Tanzania: a case study of CRDB Bank in Dar es salaam

Chitumbo, Mtandizeni Mathias

The effect of mobile banking usage on customer attraction and retention in the commercial banks of Tanzania: a case study of CRDB Bank in Dar es salaam - Dar es Salaam: University of Dar es Salaam, 2015. - xii,82p. : ill. ; 30cm.

Includes bibliographical and references
Thesis: MBA (Marketingt) - University of Dar es Salaam

Subjects--Topical Terms:
Banks and banking mobile,
Customer services,
Banks and banking,
Cooperative and Rural Development Bank,
Tanzania

LC Class. No.: THS EAF HG1616.M54T34C4754

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