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International marketing stategy: analysis, development and implementation

Doole, Isobel

International marketing stategy: analysis, development and implementation - 2nd ed.- - London: International Thomson Business Press, 1999 - xix,572p.: ill.; 25cm.

Includes bibliographical references and index

ISBN: 1861524722

Subjects--Topical Terms:
Export marketing
Management

LC Class. No.: HF1416.P46

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