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Marketing concepts for library information services

Thomas, Sylvia

Marketing concepts for library information services - London : Koros press limited, 2014 - viii,312p. : ill. ; 24cm.

Includes bibliographical references and index

ISBN: 978-1-78163-604-6

Subjects--Topical Terms:
Advertising- libraries,
Information services-marketing,
Advertising- information services

LC Class. No.: Z716.3.M37 2014

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