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International marketing

Terpstra, Vern

International marketing - 6th ed. - Fort Worth 1994. - xxiv,726p. : ill. ; 25cm. - (The Dryden Press Series in Marketing) .

Includes bibliographical references

ISBN: 0030970539

Subjects--Topical Terms:
Export marketing
Management

LC Class. No.: HF1416.T48 1994

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