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Marketing models for the management of couponing activities

Kapinga, Macharios David

Marketing models for the management of couponing activities Macharios David Kapinga - Leuven Catholic University of Leuven 1986 - v,145p. ill. 29cm. - Thesis/Dissertation .

Includes bibliographical references

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: THS EAF HF5415.1.K8

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