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Multinational marketing management

Keegan, Warren J.

Multinational marketing management - Englewood Cliffs, New Jersey : Prentice-Hall, Inc, 1984. - vii,136p. : ill. ; 23cm.

Includes bibliographies and index

ISBN: 013605031X

Subjects--Topical Terms:
Export marketing
Management
Case studies

LC Class. No.: FCM HF1009.5.K39

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