Strategic marketing management: planning and control
Strategic marketing management: planning and control
- 5th ed.-
- London: BPP Publishing Limited, 1998.
- xviii,542p.: ill.; 30cm.
- (Diplama paper II: At head:: CIM study text) .
Marketing
Management
FCM HF5415.13.C45
Marketing
Management
FCM HF5415.13.C45