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Marketing decision making : a model building approach

Kotler, Philip

Marketing decision making : a model building approach - London : Holt, Rinehart and Winston, 1971. - xi,720p. : ill. ; 25cm.

Includes bibliographical references.

ISBN: 0-03-910151-7

Subjects--Topical Terms:
Marketing
Decision making
Mathematical models

LC Class. No.: FCM HF5415.K63

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