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Marketing research : information systems and decision making

Uhl, Kenneth P.

Marketing research : information systems and decision making - New York: John Wiley and Sons, Inc, 1969. - xv,538p.: ill.; 24cm. - (Wiley Marketing series) .

Includes bibliographical references

Subjects--Topical Terms:
Marketing research

LC Class. No.: FCM HF5415.2.U38

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