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Retail power plays : from trading to brand leadership

Wileman, Andrew

Retail power plays : from trading to brand leadership - London: Macmillan Press, 1997. - xvi,280p.: ill.; 24cm.

Includes index

ISBN: 033368527X

Subjects--Topical Terms:
Brand name products
Retail trade
Management

LC Class. No.: FCM HD69.B7W55

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