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Marketing : concepts, issues and view points; selected readings

Kurtz, David L.

Marketing : concepts, issues and view points; selected readings - Morristow, New Jersey: General Learning Corporation, 1972. - 393p.: ill.; 23cm. - (D.H. Mark series in marketing) .

Includes bibliographical references

Subjects--Topical Terms:
Marketing

LC Class. No.: FCM HF5415.K85

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