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Marketing management : analysis, planning, and control

Kotler, Philip

Marketing management : analysis, planning, and control - 2nd ed. - Englewood cliffs, New Jersey : Prentice-Hall, Inc., 1972. - xiv,885p. : ill. ; 25cm.

Includes bibliographical references

ISBN: 0-13-557389-0

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: FCM HF5415.13.K64

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