Marketing management : analysis, planning, and control
Kotler, Philip
Marketing management : analysis, planning, and control - 3rd ed. - Englewood cliffs, New Jersey : Prentice-Hall Inc, 1976. - xi,529p. : ill. ; 25cm.
Includes bibliographical references
0-13-557389-0
Marketing
Management
FCM HF5415.13.K64
Marketing management : analysis, planning, and control - 3rd ed. - Englewood cliffs, New Jersey : Prentice-Hall Inc, 1976. - xi,529p. : ill. ; 25cm.
Includes bibliographical references
0-13-557389-0
Marketing
Management
FCM HF5415.13.K64