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Cases in marketing management : issues for the 1980s

Hinkle, Charles L.

Cases in marketing management : issues for the 1980s - Englewood Cliffs : Prentice Hall Inc, 1984. - xix,635p. : ill. ; 24cm.

Includes bibliographical references

ISBN: 0-13-115600-4

Subjects--Topical Terms:
Marketing
Management
Case studies

LC Class. No.: FCM HF5415.13.H57

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