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Marketing and society : a conceptual introduction

Gist, Ronald R.

Marketing and society : a conceptual introduction - New York : Rinehart and Winston Hotl, 1971. - xiv,556p. : ill. ; 25cm.

Includes bibliographical references

ISBN: 0-03-081280-1

Subjects--Topical Terms:
Marketing

LC Class. No.: FCM HF5415.G545

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