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Mclver : marketing for managers: the practical man's guide to a complex subject

Mclver : marketing for managers: the practical man's guide to a complex subject - London : Longman Group Ltd., 1972. - 224p. ; 21cm.

Includes bibliographies

ISBN: 0-582-45012-8

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: FCM HF5415.13.M34

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