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Marketing decision making : a model building approach

Kotler, Philip

Marketing decision making : a model building approach - New York : Holt, Rinehart and Winston, 1971. - xi,720p. : ill. ; 25cm.

Includes bibliographical references

ISBN: 30781655

Subjects--Topical Terms:
Marketing
Decision making
Mathematical models

LC Class. No.: HF5415.K63

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