Marketing decision making (Record no. 131546)

MARC details
000 -LEADER
fixed length control field 00442nam a22001577a 4500
001 - CONTROL NUMBER
control field 000000316449
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number SJMC HF5415.135.L54
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lilien, Gary L.
Relator term Author
245 1# - TITLE STATEMENT
Title Marketing decision making
Remainder of title : a model-building approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cambridge
Name of publisher, distributor, etc. : Harper and Low,
Date of publication, distribution, etc. 1983
300 ## - PHYSICAL DESCRIPTION
Extent xiii,875p.
Other physical details : ill.
Dimensions ; 25cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing decision
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Philip Kotler
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     School of Journalism and Mass Communication Directorate of Library Services (UDSM) Directorate of Library Services (UDSM) 05/17/2024   SJMC HF5415.135.L54 000000316449 05/17/2024 05/17/2024 Book No loan